Guides by platform
Facebook guides
How Facebook works, how it earns, what it takes to launch a platform like it, and how it compares.
Articles
Sites Like Facebook: Social Networks Worth Comparing
Sites like Facebook compared by the job they replace: friends, groups, events, pages and local trade. See who runs each and when to run your own network.
How to Start a Niche Social Network: First 100 Members
How to start a niche social network: choose the niche and one reason to join, pick modules, recruit members 1 to 100, set rules, and decide when to charge.
How Does Facebook Make Money? Ads, Pages and Marketplace
How does Facebook make money? Advertising is the engine: see the ad auction, placements, Marketplace and Subscriptions, and what a small network can copy.
Facebook Groups vs Your Own Community Platform
Facebook group vs own website community: what a group owner cannot control, what running your own costs, with a decision table and a migration plan.
How to Move a Facebook Group to Your Own Platform
How to move a Facebook group to your own platform without losing it: what you can export, a staged migration plan, announcement templates and success metrics.