Guides by platform
Instagram guides
How Instagram works, how it earns, what it takes to launch a platform like it, and how it compares.
Articles
TikTok vs Instagram Reels vs YouTube Shorts Compared
TikTok vs Instagram Reels vs YouTube Shorts compared as products: discovery, monetization, who owns the audience, and what a standalone app can do instead.
Social Media Script vs Custom App: What the Cheap One Lacks
Social media script vs custom app development: five gaps a bargain script leaves, a four-way comparison table and questions to ask any seller before you pay.
How to Start a Social Media App: From Idea to Store
How to start a social media app: pick a narrow community, choose formats and a money hook, set safety defaults, pick a build path and win your first members.
How the Instagram Algorithm Works: Feed, Reels, Explore
How does the Instagram algorithm work? There is no single one: feed, stories, explore and reels rank differently. See the signals and how to design yours.
How Does Instagram Make Money? Ads, Shopping, Subscriptions
How does Instagram make money? Ads across feed, stories and reels, plus creator subscriptions, gifts and shopping, and which lines a smaller network can run.
Age Verification for Social Media Apps: What to Decide
Age verification for social media apps: self-declared age, estimation, ID checks, parental consent and OS age signals, plus teen defaults and who to ask.
How Does Threads Make Money? A Follow-Graph Business
How does Threads make money? Meta funds it with ads sold across its apps on an inherited follow graph. See what is public and what a smaller network can copy.
RedNote vs TikTok vs Instagram: Notes, Search, Shopping
RedNote vs TikTok vs Instagram compared by content unit, discovery, trust and shopping, with a guide to which model fits your audience or your own build.
Threads vs Instagram: Two Networks, One Follow Graph
Threads vs Instagram: how a text-first and a visual-first app differ in format, discovery and creator tools, and what you can copy with account linking.