The GetFame blog
Ads and sponsorship
Articles
Rewarded Ads for Free Episodes: How the Model Works
How rewarded ads for free episodes work in a drama app: the unlock flow, caps, placement, the trade-off against coin sales and the AdMob and Apple rules.
How Does TikTok Shop Work? Social Commerce Explained
How does TikTok Shop work? Sellers, creators and shoppers, fees, affiliate commission, returns, and what a smaller video app needs to run its own shop.
How Does Facebook Make Money? Ads, Pages and Marketplace
How does Facebook make money? Advertising is the engine: see the ad auction, placements, Marketplace and Subscriptions, and what a small network can copy.
Ads and Sponsorship on a Creator Platform: When They Pay
How to monetize a video app with ads and sponsorships: formats, fill rate, brand safety, direct deals versus networks, and when each one actually pays.
How to Monetize an Online Community: Ads vs Memberships
How to monetize an online community: compare memberships, ads, sponsorship, paid events, marketplace fees and awards, with a decision table and examples.