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HeyGen guides
How HeyGen works, how it earns, what it takes to launch a platform like it, and how it compares.
The guides
Who Buys a White-Label AI Video Platform? Buyer Types
To start an AI video business, pick a buyer who needs video repeatedly, such as an agency, a language publisher, a training provider or a vertical software company. Then connect AI provider accounts, set plan limits from your cost per finished minute, add billing and write a consent and content policy before you take customers.
11 min read HeyGenRunning costs and infrastructurePricing AI Video Plans Against Provider Costs
AI video generation cost per minute decides your margin. Build a worksheet from provider cost, overheads, plan allowances, limits and trial rules.
11 min read HeyGenHow it worksHow Does an AI Avatar Video Generator Work?
How does an AI avatar video generator work? Follow the pipeline from script to voice, avatar, lip sync, render and translation, stage by stage.
12 min read HeyGenBrand versus brandHeyGen vs Synthesia vs D-ID: Hosted AI Video Tools Compared
HeyGen vs Synthesia vs D-ID, compared on plan structure, API, languages, avatar types and consent policies from each company's own pages, as of October 2026.
12 min read HeyGenContent moderationAI Avatar Consent, Likeness and Misuse: An Operator Policy
An AI avatar consent policy for operators: consent capture, voice cloning, identity checks, labeling, prohibited uses and takedowns, from primary sources.
13 min read