Guides by platform
TikTok guides
How TikTok works, how it earns, what it takes to launch a platform like it, and how it compares.
Articles
How a Coin Economy Works and How to Design One
How does a coin system work in an app? Balances, pack ladders, sinks, expiry, the ledger and fraud, with a worked ledger for micro drama and live gifting.
How Creator Platforms Make Money: Five Revenue Engines
How do creator platforms make money? Compare five revenue engines side by side, see which platform types use each, and learn how to pick two to launch with.
Content Moderation for a Short Video App: Setup Guide
Short video content moderation for operators: write the policy, screen uploads, run a report queue and human review, handle live, appeals, and legal duties.
Apps Like TikTok: Alternatives and the Gaps Left Open
Apps like TikTok grouped by what they emphasize: feed-led, music-led, live and community, lifestyle and commerce, with the gap each leaves open for founders.
App Store Review Guidelines for User-Generated Content Apps
What Apple guideline 1.2 and Google Play's user generated content policy require, mapped to app features, with a pre-submission checklist and a test script.
Ads and Sponsorship on a Creator Platform: When They Pay
How to monetize a video app with ads and sponsorships: formats, fill rate, brand safety, direct deals versus networks, and when each one actually pays.
RedNote vs TikTok vs Instagram: Notes, Search, Shopping
RedNote vs TikTok vs Instagram compared by content unit, discovery, trust and shopping, with a guide to which model fits your audience or your own build.