The GetFame blog
Business models
How these platforms earn, and how to set the numbers.
Articles
How TikTok Gifts and Coins Work: Live Gifting Economics
How do TikTok gifts work? Follow the chain from coins bought to gifts sent to diamonds earned and cashed out, with the store rules and margin math.
How Netflix Makes Money and What Smaller Streamers Can Copy
How does Netflix make money? Plans, the ad tier, sharing rules, games and content costs from Netflix's own pages, and what a smaller streamer can copy.
How Does Twitter Make Money? Ads, Data and Subscriptions
How does Twitter make money? The revenue lines of a microblogging network, what X's own pages say about Premium, and which lines a smaller network can copy.
How Live Streaming Agencies Work: Hosts, Splits and Contracts
How live streaming agencies work: the host, agency and platform relationship, targets, splits and contracts, a worked example and the risks on both sides.
How Does TikTok Shop Work? Social Commerce Explained
How does TikTok Shop work? Sellers, creators and shoppers, fees, affiliate commission, returns, and what a smaller video app needs to run its own shop.
How Does TikTok Make Money? Ads, Gifts, Shop and More
How does TikTok make money? Each revenue line explained: ad formats, virtual gifts, shop commissions, subscriptions, and what a smaller operator can switch on
How Does ReelShort Make Money? Coins, VIP and Ads
How does ReelShort make money? Three revenue lines (coins, VIP, ads), where the costs sit, and what a new operator can copy from the model and what it cannot.
How Does Patreon Make Money? A Founder’s Reading of the Model
How does Patreon make money? A founder's reading of the membership model: platform fee, processing, paid extras, costs, and what a niche platform changes.
How Does OnlyFans Make Money? The Platform Side Explained
How does OnlyFans make money? See what the company earns versus creators, why one commission drives it, what it costs to run, and the levers you control.
How Does Instagram Make Money? Ads, Shopping, Subscriptions
How does Instagram make money? Ads across feed, stories and reels, plus creator subscriptions, gifts and shopping, and which lines a smaller network can run.
How Does Facebook Make Money? Ads, Pages and Marketplace
How does Facebook make money? Advertising is the engine: see the ad auction, placements, Marketplace and Subscriptions, and what a small network can copy.
How Does Cameo Make Money? Take Rates and Other Revenue
How does Cameo make money? See the split on each shoutout, how talent set prices, the business and live lines, and the costs behind a marketplace's take.