The GetFame blog

Business models

How these platforms earn, and how to set the numbers.

Articles

Commission and creator payouts13 min

How Do TikTok Creators Get Paid? Payout Models Compared

How do TikTok creators get paid? Compare per-view programs, gifts, subscriptions, brand deals and shop commission, and the payout decisions an operator makes.

Read articleTikTok
Subscriptions and paywalls13 min

How Digital Movie Rentals Work: Windows, Expiry, Pricing

How do digital movie rentals work? Learn the start window, the watch window, what happens at expiry, how rentals are priced, and what a platform must build.

Read articleAmazon Prime Video
How the brands make money14 min

How Do Dating Apps Make Money? Subscriptions, Credits, Ads

How do dating apps make money? Subscriptions, boosts, credits, gifts and ads explained as levers, with the trade-offs for free members and a test plan.

Read articleTinder
Coins, gifts and wallets12 min

How a Coin Economy Works and How to Design One

How does a coin system work in an app? Balances, pack ladders, sinks, expiry, the ledger and fraud, with a worked ledger for micro drama and live gifting.

Read articleReelShortTikTok
How the brands make money12 min

How Creator Platforms Make Money: Five Revenue Engines

How do creator platforms make money? Compare five revenue engines side by side, see which platform types use each, and learn how to pick two to launch with.

Read articleOnlyFansReelShort
Subscriptions and paywalls11 min

Episode Paywall Strategy: How Many Free Episodes?

Micro drama paywall strategy for operators: where to put the first lock, how to test the free window, and how coins, VIP and rewarded ads work together.

Read articleReelShort
Commission and creator payouts14 min

How to Pay Creators on Your Platform: Payout Rules That Work

How to pay creators on a platform: payout schedules, minimums, holds, chargeback reserves, methods, failed payouts and tax paperwork, with a worked ledger.

Read article
Ads and sponsorship13 min

Ads and Sponsorship on a Creator Platform: When They Pay

How to monetize a video app with ads and sponsorships: formats, fill rate, brand safety, direct deals versus networks, and when each one actually pays.

Read articleTikTok
Subscriptions and paywalls12 min

Annual Fan Club Memberships: Pricing, Renewals, Refunds

Annual membership pricing for a fan club: how big the discount can be, renewal reminders, refund and cancellation terms, creator payouts and billing tests.

Read articleLoyalFans
Commission and creator payouts11 min

Creator Revenue Split Models for Agencies and Networks

Creator agency revenue split models: flat, tiered and performance-based structures, plus expenses, refunds, statements and exit terms with examples.

Read articleIsMyGirl
How the brands make money12 min

How Does Clapper Work and Make Money? A Plain Guide

How does Clapper make money? What its App Store listing says about coins, gifts and subscriptions, what is unknown, and what a similar app can earn.

Read articleClapper
How the brands make money13 min

How Does FanCentro Work? The Message-Led Creator Model

How does FanCentro work? See the account types, paid messaging, subscriptions and unlocks, plus the money flow and risks of selling through the inbox.

Read articleFanCentro